Cookie Policy
Last Updated: February 10, 2026
This Cookie Policy explains how Direct STR ("we," "us," or "our") uses cookies and similar tracking technologies when you visit DirectSTR.com and use our services. This policy should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to site owners. Cookies can be "persistent" (stored until they expire or are deleted) or "session" (deleted when you close your browser).
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
2.1 Essential Cookies
These cookies are necessary for the basic functionality of our website. They enable core features such as page navigation, secure access to authenticated areas, and session management. Without these cookies, our website cannot function properly.
- Session management and authentication
- Security and fraud prevention
- Load balancing and server routing
2.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on pages, and any errors encountered. This data is aggregated and anonymized.
- Page view and navigation tracking
- Site performance monitoring
- Error and crash reporting
2.3 Functional Cookies
These cookies allow our website to remember choices you make (such as language preferences, region, or display settings) and provide enhanced, personalized features.
- Language and region preferences
- User interface customization
- Previously viewed properties or saved searches
2.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. They may be set by us or by third-party advertising partners.
- Campaign attribution and conversion tracking
- Affiliate and partner referral tracking
- Retargeting and audience segmentation
3. Third-Party Cookies
Some cookies on our website are placed by third-party services we use. These include:
- Google Analytics: Website traffic analysis and user behavior insights
- Meta Pixel: Advertising performance and conversion tracking
- Stripe: Secure payment processing and fraud detection
- Intercom or similar: Customer support chat and communication tools
These third parties have their own privacy and cookie policies, which we encourage you to review.
4. Cookie Duration
The cookies we use have varying durations:
- Session Cookies: Expire when you close your browser
- Persistent Cookies: Remain on your device for a set period (typically 30 days to 2 years) or until you delete them
5. Managing Your Cookie Preferences
You have several options for managing cookies:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View and delete existing cookies
- Block all cookies or only third-party cookies
- Set preferences for specific websites
- Receive notifications when cookies are set
Please note that blocking or deleting cookies may affect the functionality of our website and your user experience.
5.2 Opt-Out Tools
You can opt out of certain third-party tracking through these tools:
- Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
6. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting. There is currently no industry standard for how websites should respond to DNT signals. At this time, our website does not respond to DNT signals, but we respect your privacy choices through the cookie management options described above.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, contact us at:
DirectSTR Marketing
Email: info@directstrmarketing.com
Phone: +1 (725) 888-8083
Address: Las Vegas, NV