DirectSTR
Marketing
Experience & Revenue Platform

Turn every stay into repeat revenue

A digital guest experience and security platform that creates additional revenue, builds lasting relationships, and drives repeat bookings -- without hotel overhead.

Activate Guest ConciergeSchedule a Demo

Digital Check-In & Security

Replace manual processes with automated identity verification, document capture, and access control that protects your property and your guests.

  • Mobile or kiosk-based self check-in with guided onboarding
  • Identity verification for all guests in the booking party
  • Automated document capture -- IDs, rental agreements, house rules
  • Reduced fraud, chargebacks, and unauthorized access
  • Smart lock and access control integration with time-based codes

Guest Data & Relationship Ownership

OTAs keep your guest data. DirectSTR gives it back. Collect verified profiles for every person in the booking party -- not just the primary booker.

  • Capture contact information from every guest, not just the person who booked
  • Build verified guest profiles with identity documentation
  • Own your guest relationships independent of any booking platform
  • Create a growing database of qualified, verified travelers
  • Use guest data for direct remarketing, rebooking, and referrals
Revenue Layer

Revenue & Monetization Engine

The concierge is not just an operations tool. It is a revenue layer that creates additional income before, during, and after every stay.

Local Experiences

Promote curated dining, tours, activities, and entertainment with commission-based recommendations.

Pre-Stay Upsells

Offer early check-in, welcome packages, grocery stocking, and premium add-ons before arrival.

In-Stay Services

Private chefs, spa services, transportation, and concierge-booked experiences during the stay.

Post-Stay Offers

Automated post-checkout offers for future bookings, seasonal deals, and referral incentives.

Commission Revenue

Earn commissions on every recommended service, experience, and partner offering guests book.

Guest Satisfaction

Higher satisfaction scores lead to better reviews, which drive more direct bookings at higher rates.

Reviews, Repeat Bookings & Referrals

Every guest interaction is an opportunity to build long-term value. Automate review collection, incentivize repeat bookings, and turn satisfied guests into a referral engine.

  • Automated review prompts timed for maximum response
  • Incentives for reviews -- discounts, upgrades, or credits
  • Repeat booking offers with returning guest pricing
  • Referral tracking with attribution and reward fulfillment
  • Loyalty-style incentives that build long-term guest relationships

Remarketing & Retention

Every guest who stays becomes a long-term asset. Use post-stay automation, targeted remarketing, and event-based prompts to extract maximum value from every relationship.

  • Automated post-stay follow-ups within 24 hours of checkout
  • Targeted remarketing campaigns segmented by stay type and season
  • Event-based rebooking prompts when relevant events are announced in the area
  • Seasonal and holiday re-engagement with personalized pricing
  • Long-term guest value tracking across multiple stays and referrals

Guest experience is a revenue strategy

Stop treating guest management as an operational cost. Start using it to generate revenue, build loyalty, and create long-term value from every stay.

See How Guest Concierge WorksSchedule a Demo