Privacy Policy

Last Updated: February 10, 2026

Direct STR ("we," "us," or "our") operates the DirectSTR.com website and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our platform. Please read this policy carefully. By accessing or using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide when you:

  • Create an account or register on our platform
  • Submit a property listing or booking inquiry
  • Subscribe to our newsletter or communications
  • Contact us through our website, email, or phone
  • Complete a guest verification process

This information may include your name, email address, phone number, mailing address, payment information, government-issued identification, and property details.

1.2 Automatically Collected Information

When you access our website, we may automatically collect certain information, including:

  • IP address and geographic location
  • Browser type and version
  • Operating system
  • Pages visited, time spent, and navigation patterns
  • Referring website or source
  • Device identifiers

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity. For more details, please refer to our Cookie Policy.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our platform and services
  • Process bookings, payments, and related transactions
  • Verify guest identity and perform fraud detection
  • Communicate with you about your account, bookings, and inquiries
  • Send marketing communications (with your consent)
  • Improve our website, services, and user experience
  • Analyze usage trends and platform performance
  • Enforce our terms of service and protect against misuse
  • Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Property Owners: When you make a booking inquiry or reservation, your contact and stay information is shared with the property owner to facilitate the booking.
  • Service Providers: Third-party vendors who perform services on our behalf, including payment processing, identity verification, email delivery, analytics, and hosting.
  • Affiliate and MLS Partners: When you interact with listings distributed through our partner network, limited information may be shared with relevant partners to complete the transaction.
  • Legal Requirements: When required by law, regulation, legal process, or governmental request.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

5. Data Security

We implement industry-standard security measures to protect your personal information, including encryption, secure server infrastructure, access controls, and regular security assessments. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal retention requirements.
  • Opt-Out: Unsubscribe from marketing communications at any time using the link in our emails.
  • Data Portability: Request a copy of your data in a portable format.

To exercise any of these rights, contact us at info@directstrmarketing.com.

7. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information. To submit a request, contact us at info@directstrmarketing.com.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete it.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our services after any changes constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

DirectSTR Marketing
Email: info@directstrmarketing.com
Phone: +1 (725) 888-8083
Address: Las Vegas, NV